Recently, I've been researching and re-evaluating what's important to my clients and to me in terms of my business. I've always wanted to have a collection of resources I can send to [potential] clients on how they can plan their dream wedding day. And I've also always loved education. Teaching is something I've always seen myself doing eventually, and I realized nothing should be stopping me from starting now, especially teaching other photographers about something I'm so passionate about and have learned a great deal about over the years.
Did you know I went to school for writing? Well, kind of. My degree is specifically in visual journalism, but before we jumped into any sort of photo or video classes, I took my share of news writing, reporting and student publication classes. My photos and writing have been published online and in print in newspapers and magazines. I'm a storyteller at heart, and I also love sharing all the knowledge I've acquired about the wedding industry, travel and photography. Which brings me to the idea of blogging.
I've published blogs off and on since I was in high school. My first was a cringy Wordpress site that I pretty much used as a travel diary. And every time I returned home from my overseas adventures, the blogs died down and the desire to write and connect with an audience greater than myself ceased to exist. I felt that I wasn't important enough for people to want to read about my everyday life, engage with what I had learned or scroll through my photos.
If there's one thing I've learned about blogging it's that you DO NOT have to be a high end wedding photographer, an Instagram influencer with 150k followers, a prestigious organic chef or an international world traveler to start a blog. I've been running my business for over a year and the BIGGEST thing that's stopped me from starting a blog is the inner critic in me that says, "But no one will want to read what I have to say. And I'm not popular enough on social media for a blog to make a difference." But oh my gosh, that inner critic couldn't be more wrong! These things can sometimes be slow to start, but when it comes to the internet, you really have no idea the scope you can potentially reach, the lives you can touch and people you can influence + inspire. Even if it's something as simple as Why I Chose The University I Did and 5 Things You Should Consider When Choosing a School. Boom. Your first blog post title has already been written for you.
If you run a business, starting a blog is just that👏much👏more👏important. You can reach your audience and potential clients on a broader scale, serve them in new and personalized ways and expand your client base.
And if that isn't enough, here are my 3 Reasons You Also Should Start a Blog!:
1. You'll gain confidence
Regardless of what you're blogging about, it's a pretty dang vulnerable thing. You're putting your stories, thoughts, desires, knowledge and photos on the internet for a lot of people to see. Woah, I know, vulnerability is scary. But it's what engages us, connects us and inspires us. Through vulnerability, we can gain confidence in who we are, what we're about and what we're creating.
2. You'll build your brand
Whether it's personal or professional, you still have a "brand." If you run a business, it's one more thing you can do to expand your reach, market yourself and support the people you serve. If you don't run a business and are creating a personal blog, you get to show off the super freaking rad person that you are! Regardless of what this looks like, you get to refine your visions for your business or for your life and invite other people along for the ride! That's pretty freaking cool!
3. It's another platform to display your writing and photos
And it's not like you have to be a "professional" to show these things off! If you love to travel, camp or hike, blogging is a great way to share your adventures in a more detailed and central location. If you love to cook or bake, blogging is a great way to show the delicious new dish you made or talk about how that's influenced your life. You can make blogging fit into just about anything that you're on fire about and invite people along on the journey with you.
You've got some pretty solid reasons to get a blog started, so as Jenna Fischer would say in SNL...